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About Us

Our new web address is is now We’re still Figure 8, the same great store that moms have loved and trusted for the past 17 years. We’ve just changed our web address to to emphasize that moms are at the center of who we are:

  • We're your store for every stage of motherhood – pregnancy, nursing & beyond
  • We’ve been there, tried it, and bring you only the best
    The choices out there can be truly overwhelming. Figure 8’s collection takes the guesswork out of shopping. Every style and product at Figure 8 has been tested by moms to make sure it looks, feels, and works right. Increasingly, we’re also prioritizing clean and sustainable options that support fair trade, responsible production practices and a wholesome end product for you and baby.
  • It’s our global village of moms that makes everything possible
    Practically every great product that we’ve ever discovered shares this in common – it all started with a mom who encountered a challenge and created a solution. Figure 8 is built on the ingenuity and aspirations of these amazing mom-preneurs. In 17 years, our company has grown into an international e-boutique that serves and connects moms all over the world. At the same time, we remain a small company of friends bringing together a global village of moms to do amazing things together.