About Us

At Figure 8 we curate maternity, nursing, after-baby, and everyday collections that reflect a simple philosophy: Look Good, Feel Good, Do Good. Our passion for design is inspired by our own pregnancy and breastfeeding journeys. Between the two of us, we have nursed 4 children for nearly 8 years. We know what moms need to enjoy comfortable, functional style throughout pregnancy, breastfeeding, and beyond. We choose clothes that we’d want to wear ourselves and that Figure 8 Moms tell us they love. These are the clothes that we’re happy wearing all day and at every occasion—from office meetings to play dates to date nights to bedtimes. We test every piece to make sure it looks, feels, and works right. Our collection reflects who we are: moms who know the value of effortless style for busy women at every stage of motherhood. Our goal is to provide solution-based style that empowers moms to look good, feel good, and do good.

Motherhood has inspired us to value the village that makes everything possible. In 15 years, we’ve grown into an international e-boutique that serves women all over the world, while maintaining our status as a small company of friends doing amazing things together. Our years of experience have taught us how to provide the best possible service. They’ve also taught us that moms look, feel, and do best when we support each other. You can expect real and personal service from us. Join our community of Figure 8 Moms to share your style, swap stories, and spread support. Motherhood is an amazing journey, and we love sharing it with you.

Ying & Stephanie